ON GOING TRAFFIC GENERATION

Traffic Generation Services

SEARCH ENGINE MARKETING

We will use a combination of tactics based on a core strategy of content generation to increase traffic to your site. This ongoing campaign will be driven by a quarterly strategy outline, followed by three months of tactical implementation. Each quarter, we will review the strategy and implement changes as necessary.
DELIVERABLES:
  • Define goals
  • Brainstorm & keyword discovery
  • In-depth keyword research
  • Competitive analysis
  • Local listing submission & optimization
  • Industry-specific directory placement
  • Competitive link building
  • Link bait development
  • Blogging & PR submission
  • Local business directories
  • Social media optimization
Ongoing Traffic Generation

SOCIAL MONITORING

We know that you and your team are the best resource to interact with your customers and fans in an authentic way. Our ongoing Social Monitoring service allows us to handle the “low-hanging” engagement and to listen and notify you when and where it is time to engage.
DELIVERABLES:
  • Find and manage Facebook followers
  • Provide minimal "generic" content to supplement internal content
  • Manage "generic" conversations
  • Facilitate conversations that require your input
  • One monthly report, measures, and recommendations (conference call)

PPC Campaigns

Enhance its online presence and drive targeted traffic to our website through Pay-Per-Click (PPC) advertising campaigns on Google Ads, Facebook Ads, and Bing Ads. This document outlines the scope of work for managing these PPC campaigns.
  • Increase website traffic
  • Generate leads and conversions
  • Improve brand visibility and awareness
  • Google Ads
  • Facebook Ads (including Instagram)
  • Bing Ads
  • Conduct comprehensive keyword research to identify high-potential keywords
  • Create audience personas to target specific demographics and interests
  • Set clear campaign goals and KPIs
  • Monitor campaigns and performance metrics, including impressions, clicks, conversions, CTR, and cost per acquisition
  • Conduct ongoing keyword analysis and bid adjustments to maximize ROI
  • Perform A/B testing on ad creatives, targeting options, and landing pages
  • Implement a negative keyword list to filter out irrelevant traffic
  • Utilize ad extensions and other features to enhance ad visibility and engagement
  • Manage PPC budgets effectively to achieve maximum ROI
  • Regularly review and adjust budget allocations based on performance data and campaign objectives
  • Provide recommendations for campaign optimization
  • Prepare monthly performance reports

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