WEBSITE DESIGN

Custom Website Development Services

PLANNING

Your website project begins with a thorough, up-front process of discovery. Through interviews and surveys, we develop a series of deliverables that allow us to work efficiently throughout the duration of production.

Your project’s success depends on a solid foundation; this work is crucial.

DELIVERABLES:
  • Project setup
  • Timeline & milestone setup
  • Business objectives survey
  • Design objectives survey
  • Ideal customer profile brief
  • Conversion workflow
  • Sitemap
Integrity Consultants - Website Design

CONVERSION CONTENT

Your website needs to convert traffic into qualified leads. We will help develop and refine your sales letter and site layout into several deliverables that will be used to convert traffic into leads.

DELIVERABLES:
  • Sales letter development
    • Homepage, Services, Products, About, & Contact Us
  • Content download option’s
    • Customer opt-in
    • Vendor opt-in
  • Auto-responder series
    • Customer-focused 6-part email series

Vendor-focused 6-part email series

Integrity Consultants - inventory

ADDITIONAL CONTENT

We know that you will have additional content that supports the primary conversion pages that we are helping you with. We will help you organize and write this content. You will have the ability to change content as often as you like, but we will provide the initial proofing and loading of up to twenty (20) pages.
DELIVERABLES:
  • Content inventory
  • 2 rounds of professional proofing
  • Load content into CMS and format
  • 2 rounds of on-site revisions to the content layout
Traffic Generation Services

SEARCH ENGINE OPTIMIZATION

In addition to your website needing to convert visitors into qualified leads, your site needs to attract more qualified traffic. We accomplish this by optimizing your website’s content for a basket of relevant, traffic-rich keywords.
DELIVERABLES:
  • Competitive benchmark of three (3) top competitors
  • Keyword research, targeting top ten (10) opportunities
  • Optimize page titles
  • Meta descriptions
  • SEO copywriting/text optimization
  • Image optimization
  • Google XML
  • Robots.txt
  • Optimize up to three (3) locations' Google Local, Bing, Citysearch, and Facebook profiles; one (1) round of review and revisions per profile
Integrity Consultants - Web Design

DESIGN

We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and set up for maximum conversion. Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest standards and always keep up with industry trends.
DELIVERABLES:
  • 2 Custom mood board concepts
  • 1 Custom website design concept (based on mood board feedback)
  • 2 Rounds of revisions
  • Templates & interface code for: Homepage, Inside pages, Standard page elements (headers, paragraphs, images, videos, links, etc.), Form elements
  • Cross-browser tested in: Internet Explorer 6+, Firefox 2+, Safari, & Google Chrome
Integrity Consultants - mobile Design

MOBILE DESIGN

Visitors browsing your site from other device types account for up to 20% of your website traffic. We will create a separate mobile and tablet design for your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site ‘responsive’ to various browser sizes.
DELIVERABLES:
  • 1 mobile concept
  • 2 rounds of revisions
  • 1 tablet concept
  • 2 rounds of revisions
  • Device testing: iPhone, iPad, Android, & BlackBerry
Integrity Consultants - Web Design

webSITE DESIGN

We will create your website with approximately thirty (30) pages. Content will be created and provided by you. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by the platform. All of our websites include dynamic menus as well as sitemaps to control site navigation. Integrity Consultants will help guide you on what is needed. CUSTOM MODULES: We will create the following custom modules as part of your website…
  • Forms: Contact us, customer feedback, and franchise opportunity; all form data will automatically be collected in our database
  • Blog/News: You will be able to post new content and articles; your blog will include an RSS feed, categories, and an archive. Comments are optional. Your blog will be integrated directly into your website and supports categories, tags, and RSS. We will implement Facebook comments for additional share ability of blog content.
  • Homepage Hero: We will use mobile-compatible technology (jQuery) to create an innovative homepage hero slideshow so that you can feature new products or information. Each slide will have the following assets: title, subtitle, short description, link, image, or video.
  • Locations: We will create a dynamic content database that will serve as location ‘landing pages’. Each location will have the following assets: name, short description, full description.
DELIVERABLES:
  • Fully functional website
  • Google Analytics installed
  • Google Webmaster Tools setup
  • Call tracking
  • CRM integration, if available
Integrity Consultants - email marketing

EMAIL MARKETING

Create one (1) branded newsletter template. Set up three (3) email marketing lists that will have easy signup via the website for news and special offers. At the point of every purchase or inquiry, the customer will be prompted to add themselves to these marketing lists.
DELIVERABLES:
  • 2 Custom email marketing templates
Integrity Consultants - social media

SOCIAL MEDIA SETUP

We will integrate social media widgets into the site in the appropriate places. Additionally, we will customize your various social media properties to have a consistent look and feel and desired functionality.
DELIVERABLES:
  • Facebook commenting on-site
  • Social media links
  • Social sharing ("like" and share buttons)
  • TikTok integration with hashtags for product/service page feeds
  • Facebook tabs for opt-in & products/services
  • Facebook RSS tie-ins
  • Customize Facebook page icon & cover image
  • Customize Google My Business page
  • Customize TikTok page design
  • Customize Foursquare page icon
  • Content is needed from the business to upload to social media
Integrity Consultants - completion

COMPLETION

Before your website goes live, we will conduct a quality assurance review of each web page to ensure it meets scope specifications. Additionally, we will assist you in transferring your DNS to point to your new website. Finally, we will provide a thirty (30)-day warranty period from the day the website goes live to ensure the website meets your specifications.
Integrity Consultants - training

TRAINING

Included in this initial project will be three (3) one-hour system webinar trainings covering the following topics:
  • Basic website blog
  • Email marketing
  • Social media
Each of these training courses will be recorded and presented for future use. Additional screencast training might be delivered to support specific processes included in your website project. Occasionally, pre-recorded videos or documentation may be used in place of webinar training for certain backend processes.

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